What is an SEO company? SEO stands for Search Engine Optimization and there are many aspects that play a role in this and in this guide for dummies we will cover some of them, good SEO’ers are worth their weight of gold as the amount of traffic they can generate for you that can lead to sales is amazing.
We will assume you don’t have a website or domain yet and haven’t used SEO services to do the basics. It is important to find a domain that is short and snappy and easy to remember. Try and avoid hyphens in the domain name where possible. Including keywords in your domain is a top recommendation. Once you have sorted your domain, it is time to setup a website. Your product or service will largely dictate the layout of your website. Google and other search engines are currently ranking things like blogs quite highly, but this like many things wont last forever and you need to plan for the long term. Having a blog on your website is good because it has content that changes regularly that once again puts more weighting on your domain. If you wish to employ a CMS, make sure you pick one that is search engine friendly. If you want a recommendation, you won’t go far wrong with WordPress. Do not listen to the myth that meta tags will have a great effect on SEO. If you are going to use them, put only 3 or 4 keywords in and be specific on them. Make sure to include a meta description as Google uses this for its own search engine listings. The internal linking structure in your site should be intuitive and lead to people to exactly where you want them to go. If your primary navigation does not include links to every “key” page you should add some secondary navigation to the page footer. Be wary of using Flash- and if you do, ensure hard links are present to compensate.